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Frequently asked questions
Answers about AEO, how we work and pricing. Can't find yours? Contact us.
What is answer engine optimization?
Answer engine optimization (AEO) is the practice of structuring content so AI assistants and search features such as ChatGPT, Perplexity and Google AI Overviews can find it, understand it and quote it as a direct answer.
Does AEO replace SEO?
No. AEO builds on SEO. Answer engines still need pages they can crawl and sites they trust. AEO adds answer-first writing, question-based headings and structured data on top.
What is structured data?
Structured data is code that labels what your content is, such as an organization, a question and its answer, or a list of steps. It uses the schema.org vocabulary, usually written as JSON-LD.
How do you measure AI visibility?
We agree a set of questions your buyers ask, run them in AI assistants every month, and record whether your company is mentioned or cited, and who is cited instead.
How long does AEO take to show results?
Structural fixes are live as soon as they're published. Changes in AI answers take longer and vary by engine, so we track results over at least three months.
Find out where AI assistants cite you today
Book a free 30-minute AI visibility check. We'll show you which buyer questions you already answer, and where competitors are quoted instead.