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Free guide

The AEO checklist for B2B websites

32 checks that make your pages easier for AI assistants to understand and quote. Twelve pages, written for marketers, no code needed.

What's inside

  • The 10 pages to fix first
  • How to write answers engines can quote
  • Which structured data to add, page by page
  • A monthly AI visibility routine

Trusted by B2B teams across the Nordics

  • Halcora
  • Tavelko
  • Ostrevik
  • Ferrique
  • Pellivo
  • Vintaru

Inside the checklist

What you'll be able to do

Each check takes minutes, and most need no developer.

  • Pick the right pages

    Start with the pages buyers read right before they decide.

  • Rewrite for answers

    Open each page with an answer that still makes sense if quoted alone.

  • Add structured data

    Know which schema types belong on which pages, and how to test them.

By the numbers

Why AI answers matter

  • 2 billion+

    people use Google's AI Overviews every month1

  • 8%

    of Google visits with an AI summary led to a click on a regular result, against 15% without one2

  • 800 million

    people use ChatGPT every week3

FAQ

Questions about the checklist

Is the checklist really free?

Yes. You get the PDF by email, and you can unsubscribe from follow-up emails at any time.

Do I need a HubSpot site?

No. The checks work on any website. A few tips are specific to HubSpot.

How long does it take to work through?

About two hours for a first pass on your ten most important pages.

Start with the ten pages that matter most

Get the checklist and fix your first page this week.