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About us

We help B2B companies become the answer

AEO First is an answer engine optimization consultancy in Helsinki. We started in 2022 when our clients' buyers began asking AI assistants instead of searching.

Short answer

What does AEO First do?

AEO First makes companies easier for AI assistants to understand and quote. We find the questions buyers ask, rewrite key pages to answer them first, add structured data and track where our clients are cited.

By the numbers

Why AI answers matter

  • 2 billion+

    people use Google's AI Overviews every month1

  • 8%

    of Google visits with an AI summary led to a click on a regular result, against 15% without one2

  • 800 million

    people use ChatGPT every week3

Sources

  1. Alphabet Q2 2025 earnings remarks, 2025
  2. Pew Research Center, 2025
  3. OpenAI DevDay, reported by TechCrunch, 2025

Why did we start AEO First?

Because good companies were missing from AI answers. We saw buyers ask ChatGPT for a shortlist, and the companies with the best products weren't on it.

Their sites ranked well, but nothing on them answered a question directly. Fixing that became our whole business.

Team

The people behind AEO First

  • ea497458-3821-4870-9981-9b305cda3516-1

    Aino Virtanen

    Founder and CEO

    Spent ten years in B2B content before starting AEO First in 2022.

  • 0fecc4cb-a94d-4281-bb97-e73b3d8adefe-1

    Mikko Laine

    Head of Technical SEO

    Builds the structured data and site fixes behind every project.

  • 983c62d6-aac2-46f2-86a6-fd48ee74f891-1

    Elina Koskinen

    Content Strategist

    Turns sales calls and support tickets into answer-first pages.

  • 90115da4-d92c-4386-a346-a99dd1d146d3-1

    Jussi Heikkinen

    HubSpot Developer

    Builds the modules and templates our clients use every day.

Trusted by B2B teams across the Nordics

  • Halcora
  • Tavelko
  • Ostrevik
  • Ferrique
  • Pellivo
  • Vintaru

Work with a team that does this every day

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