AEO and SEO glossary

Google Search's AI-generated summaries that answer a query at the top of the results and link to the sources they draw on.

A system that replies to a question with a direct answer instead of a list of links, such as an AI assistant or an AI search feature.

The practice of structuring content so answer engines can find it, understand it and quote it as a direct answer.

A link or reference to the source an AI answer draws on. Being cited is the main goal of AEO.

Experience, Expertise, Authoritativeness and Trustworthiness: the qualities Google's search quality rater guidelines use to judge content.

A schema.org type that marks up a list of questions with their answers on one page.

A highlighted answer Google shows above the regular results, quoted from one page.

A format for adding structured data to a page as a script block, recommended by Google.

A schema.org property listing other pages about the same entity, such as official social profiles, to confirm who an organization is.

A shared vocabulary of types and properties for structured data, backed by the major search engines.

Code that labels what content is, such as an organization, a product or a question and answer, so machines can read it reliably.