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Answer engine optimization

Get your company cited in AI answers

AEO First helps B2B companies show up when buyers ask ChatGPT, Perplexity and Google AI Overviews. We restructure your content, add the right structured data and track where you are cited.

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Free 30-minute AI visibility check. No commitment.

An AI assistant's answer that cites the company's website as its source

Trusted by B2B teams across the Nordics

  • Halcora
  • Tavelko
  • Ostrevik
  • Ferrique
  • Pellivo
  • Vintaru

Short answer

What is answer engine optimization?

Answer engine optimization (AEO) is the practice of structuring content so AI assistants and search features such as ChatGPT, Perplexity and Google AI Overviews can find it, understand it and quote it as a direct answer.

Services

Everything it takes to become the answer

Six parts of answer engine optimization, delivered as one project or a monthly retainer.

  • AEO audit

    We test the questions your buyers ask in AI assistants and show where you are cited, and where competitors are quoted instead.

  • Question research

    We collect the real questions behind your deals from sales calls, support tickets and search data.

  • Answer-first content

    We rewrite key pages so each one answers a question in its first two sentences, then adds detail.

  • Structured data

    We add schema.org markup, such as Organization, FAQPage and HowTo, so engines know what each block is.

  • AI visibility tracking

    Every month we rerun your question set in AI assistants and report where you gained or lost citations.

  • HubSpot implementation

    We build it in HubSpot: modules, templates and blog settings, so your team can keep it up to date.

Results

How long does AEO take to show results?

Structural fixes are live as soon as they are published. Changes in AI answers take longer and vary by engine, so we track them over at least three months.

We agree a fixed set of buyer questions at the start, then rerun them every month and report where you are mentioned or cited, and who is cited instead.

HubSpot

Can you do the work inside our HubSpot site?

Yes. We build directly in your HubSpot portal, from structured data in modules to answer-first page templates.

Your team keeps full control: everything we add is editable in the page editor, and we train your writers to keep pages answer-first.

Testimonials

What our clients say

  • 5 out of 5 stars

    Within three months, ChatGPT started naming us when buyers asked for HR software in Finland. Before, it named three competitors.

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    Sanna Lindqvist Head of Marketing, Tavelko
  • 5 out of 5 stars

    AEO First turned forty scattered help pages into clear answers. Support tickets about pricing dropped, and AI Overviews now quote our FAQ.

    0fecc4cb-a94d-4281-bb97-e73b3d8adefe-1
    Jonas Berg CMO, Halcora
  • 5 out of 5 stars

    The monthly visibility report is the part our board reads. It shows exactly which questions we own and which we still have to win.

    90115da4-d92c-4386-a346-a99dd1d146d3-1
    Mikael Ranta Content Lead, Ferrique

FAQ

Frequently asked questions

Quick answers about AEO and how we work. Still curious? We reply within one business day.

What is answer engine optimization?

Answer engine optimization (AEO) is the practice of structuring content so AI assistants and search features such as ChatGPT, Perplexity and Google AI Overviews can find it, understand it and quote it as a direct answer.

Does AEO replace SEO?

No. AEO builds on SEO. Answer engines still need pages they can crawl and sites they trust. AEO adds answer-first writing, question-based headings and structured data on top.

What is structured data?

Structured data is code that labels what your content is, such as an organization, a question and its answer, or a list of steps. It uses the schema.org vocabulary, usually written as JSON-LD.

How do you measure AI visibility?

We agree a set of questions your buyers ask, run them in AI assistants every month, and record whether your company is mentioned or cited, and who is cited instead.

How long does AEO take to show results?

Structural fixes are live as soon as they're published. Changes in AI answers take longer and vary by engine, so we track results over at least three months.

Find out where AI assistants cite you today

Book a free 30-minute AI visibility check. We'll show you which buyer questions you already answer, and where competitors are quoted instead.

Book a free checkSee pricing