Glossary
What is Answer engine optimization?
- Answer engine optimization
Answer engine optimization is the practice of structuring content so AI assistants and search features can find it, understand it and quote it as a direct answer.
- Also known as: AEO, AI search optimization
Why AEO matters
More buyers now ask AI assistants for answers and shortlists. If your content isn't clear enough to quote, someone else's is.
Example
A pricing page that opens with “Plans start at 1 200 € a month and include…” answers the buyer's question in one line that an assistant can quote.
Find out where AI assistants cite you today
Book a free 30-minute AI visibility check. We'll show you which buyer questions you already answer, and where competitors are quoted instead.