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Case study

How Tavelko got cited in AI answers in three months

A Finnish HR software company went from missing in AI answers to being named for most of its key buyer questions.

Results

What changed for Tavelko?

Tavelko rewrote 15 key pages answer-first and added structured data to its HubSpot site. Three months later, AI assistants named Tavelko for 31 of its 50 tracked buyer questions, up from 4.

Results

Three months in numbers

  • 31 of 50

    tracked buyer questions where AI assistants now name Tavelko

  • 15

    key pages rewritten answer-first

  • 6

    schema types added across the site

Challenge

What was the challenge?

Buyers asked AI assistants for HR software in Finland, and Tavelko wasn't named.

Its site ranked well, but product pages described features instead of answering questions.

Solution

What did they change?

They rewrote 15 pages answer-first and added structured data in HubSpot.

Each page now opens with the answer to one buyer question, followed by detail.

Within three months, ChatGPT started naming us when buyers asked for HR software in Finland. Before, it named three competitors.

Sanna Lindqvist Head of Marketing, Tavelko

Within three months, ChatGPT started naming us when buyers asked for HR software in Finland. Before, it named three competitors.

Firstname Lastname CEO, Company

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