How-to
How to make a page easy for AI assistants to quote
Five steps, about 45 minutes per page. Works on any website.
Short answer
What's the short version?
Find the questions buyers ask, answer each in the first two sentences under the question as a heading, add structured data and check how AI assistants answer every month.
How to make a page easy for AI assistants to quote
Five steps, about 45 minutes per page. No special tools needed.
- Time needed
- 45 min
- Tools
- Google Search Console, Google Rich Results Test
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Step 1: Find the questions your buyers ask
List questions from sales calls, support tickets and Google Search Console queries. Pick the ten that come up most before a purchase.
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Step 2: Write the answer first
Answer each question in one or two sentences that make sense on their own. Add detail, examples and caveats after that.
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Step 3: Use the question as the heading
Put the exact question in an H2 or H3 so engines can match it to what people ask.
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Step 4: Add structured data
Mark up the page with schema.org types such as FAQPage, HowTo or Organization, and test it in Google's Rich Results Test.
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Step 5: Check how AI assistants answer
Ask the same questions in ChatGPT, Perplexity and Google, note who is cited, and repeat every month.
Tips
Write the answer so it still makes sense if quoted alone.
Keep structured data in line with what the page shows.
Update the page when the answer changes, and show the date.
FAQ
Troubleshooting
My structured data has errors. What now?
Run the page through Google's Rich Results Test and fix the fields it reports.
AI assistants still don't cite me. Why?
Citations take time and depend on trust signals too. Track the same questions for at least three months.
Find out where AI assistants cite you today
Book a free 30-minute AI visibility check. We'll show you which buyer questions you already answer, and where competitors are quoted instead.