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Services

Answer engine optimization for B2B companies

From the first audit to monthly tracking: everything it takes to get cited in AI answers.

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Short answer

What's included?

Every project starts with an AEO audit and question research. We then rewrite key pages answer-first, add structured data in HubSpot and track your AI visibility every month.

Services

Everything it takes to become the answer

Six parts of answer engine optimization, delivered as one project or a monthly retainer.

  • AEO audit

    We test the questions your buyers ask in AI assistants and show where you are cited, and where competitors are quoted instead.

  • Question research

    We collect the real questions behind your deals from sales calls, support tickets and search data.

  • Answer-first content

    We rewrite key pages so each one answers a question in its first two sentences, then adds detail.

  • Structured data

    We add schema.org markup, such as Organization, FAQPage and HowTo, so engines know what each block is.

  • AI visibility tracking

    Every month we rerun your question set in AI assistants and report where you gained or lost citations.

  • HubSpot implementation

    We build it in HubSpot: modules, templates and blog settings, so your team can keep it up to date.

Results

How long does AEO take to show results?

Structural fixes are live as soon as they are published. Changes in AI answers take longer and vary by engine, so we track them over at least three months.

We agree a fixed set of buyer questions at the start, then rerun them every month and report where you are mentioned or cited, and who is cited instead.

HubSpot

Can you do the work inside our HubSpot site?

Yes. We build directly in your HubSpot portal, from structured data in modules to answer-first page templates.

Your team keeps full control: everything we add is editable in the page editor, and we train your writers to keep pages answer-first.

SEO and AEO compared

How search engine optimization and answer engine optimization differ
SEO AEO
Goal Rank in search results Be quoted as the answer
Success is measured by Rankings, clicks, traffic Mentions and citations in AI answers
Content format Pages focused on a topic Direct answers under question headings
Structured data PartlyHelpful YesEssential
Best for Being found in search results Being the answer in AI assistants

AEO builds on SEO: most sites need both.

FAQ

Questions about our services

Do you only work with HubSpot sites?

Most of our clients use HubSpot, but the method works on any site.

Do you write the content or do we?

Either. We can rewrite pages for you, or train your team to do it.

Which AI assistants do you track?

ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot.

Find out where AI assistants cite you today

Book a free 30-minute AI visibility check. We'll show you which buyer questions you already answer, and where competitors are quoted instead.

Book a free checkSee pricing